2026 ‘More than a number’ campaign toolkit
For many homeowners, their property is one of the most important investments—understanding its value matters. We’ve launched an awareness campaign to help property owners better understand their property assessment and encourage them to access their information through MPAC AboutMyProperty™.
Use the assets below to share this campaign with your community. Encourage residents to sign up at AboutMyProperty.ca to get clear insights into their property and neighbourhood, including how their assessed value compares to others nearby, so they can buy, sell, or plan with confidence.
Leverage new content for your social channels
We've created original content below for Instagram, LinkedIn, Facebook, and X. You can also leverage this information in newsletters and on your website.
| Platform | Copy |
|---|---|
Numbers are all around you. They're there as you grow — and as your home grows. 🏠 MPAC AboutMyProperty™ gives you all the important numbers for your house. View your property details and compare your assessed value with your neighbourhood online and for free. Because a number is never just a number. ✨ 👉 Log in or sign up today at aboutmyproperty.ca through @mpac_ontario. | |
| LinkedIn and Facebook | When it comes to your home, numbers are more than just numbers. They’re details, information, and peace of mind. MPAC AboutMyProperty™ is a free online tool that gives Ontario property owners access to the information behind their assessment. View the property details MPAC has on file, learn how your assessed value was determined, and compare your property with others in your neighbourhood. Understanding your assessment starts with understanding your numbers. Log in or sign up at aboutmyproperty.ca. @Municipal Property Assessment Corporation |
| X | 🔢 Numbers are more than just numbers. They're the details behind your property assessment. MPAC AboutMyProperty™ is a free tool to view your property details and compare it with others in your neighbourhood. Log in or sign up: aboutmyproperty.ca. @mpac_ontario |
Graphics
Include a graphic with your content. Right-click to save and download. 
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Videos: More than a number
Watch our video as part of MPAC's awareness campaign, and consider including the YouTube link in your communication.
30 second video
15 second video
