Partnering together to promote VoterLookUp

The 2022 Municipal and School Board elections are less than four months away and municipalities across the province are gearing up for a busy Fall. Each election cycle, MPAC is responsible for providing Ontario municipalities, school boards, and DSSABs, with a Preliminary List of Electors* (PLE). Among other data sources, MPAC created VoterLookup.ca to provide an efficient method to allow electors to confirm and update their information for municipal and school board elections.

In November 2021, MPAC began promoting VoterLookUp (VLU) and provided municipalities with a toolkit of creative assets, such as pre-written website and newsletter content, YouTube videos and social media graphics. To help with continued promotion, MPAC has recently created some refreshed social content that municipalities can access. 

“I have worked closely with my municipal partners to educate them about the value of Voterlookup, and we are seeing results from our shared promotional efforts,” stated Laura Voltti, MPAC Account Manager. “Collecting up to date information can be challenging for some target audiences, such as renters and students, as MPAC is often not informed when a tenant moves or as electors come of age. This is why VLU is a great resource, as it not only allows residents to check their information through a self-serve model, it also allows MPAC to capture the data we may be missing.” 

A great example of how municipalities have been using the VoterLookUp toolkit comes from the Township of Sables-Spanish Rivers, within the District of Sudbury. Not only do they regularly promote VLU on their social media and municipal newsletter, they also offer a dedicated space at Town Hall for residents to access the platform. Located at their front reception is an iPad and a laptop set up, as well as knowledgeable staff who are available to help anyone that wants to check out VoterLookUp.ca.

“We wanted to make the process as easy as possible for residents to confirm and/or update their voting information,” commented Anne Whalen, Municipal Clerk, Township of Sables-Spanish Rivers. “By having both digital and physical platforms available, we can assist our residents by offering options that are easy and most comfortable for them.” 

VoterLookUp will be available until the end of this August for Ontarians to access and allows eligible electors to confirm or update their information, add a name to an address, or change their school support for the purpose of elections. Municipalities then use the Preliminary List of Electors and Exceptions files delivered by MPAC to create their Municipal Voters List. 

Visit VoterLookUp to confirm your own information or to learn more about the PLE process.